All art has a story, and we’re here to share it. From the artist to the collector, every work of art embarks on a transformation.
The lifecycle of art is an intentional process that begins with the artist’s inspiration, moving through curation, presentation, and interior styling. Take a glimpse into the Estelle. process as we discover new works and share them with you, our community of creatives and collectors.
1. CREATION: The Artist’s Process
Every artist brings their artistic style to life through different mediums, from abstract paintings to mixed-media pieces. Materials, color stories, and personal experiences inspire their work, creating something truly unique.
Their process may look different if they create across several mediums or depending on how they let inspiration guide their creativity. The beauty of art lies in the emotional connection the artist has with each piece and how it manifests into a true work of art.
2. CURATION: Estelle.’s Process
Our team hand-selects each piece for its originality, history, and fit within the overall Estelle. Collection. Whether exploring an emerging artist or immersing ourselves in the rich story behind a treasured Secondary Art Market piece, the Estelle. team curates each artwork from discovery to presentation.
As we curate pieces from artists and collectors, we consider the through lines to inspire our collection themes. Within each collection, we feature a variety of mediums and styles to showcase how a common theme can take on such different visual identities.
3. FRAMING + PRESENTATION: Enhancing the Experience
It's the small details that make a lasting impact. A vintage frame or custom colored mat are finishing touches that enhance an artwork and its presentation story.
Whether inspired by the artwork or the interiors, the framing and matting can transform a piece’s story entirely.
4. STYLING: The Impact of Interiors
Art doesn't just hang on the walls; it can tie a room together or be the focal piece when styled for storytelling. The dynamic and aesthetic of a room can deepen based on the art within it. It’s up to you to decide what story you want the artwork to tell in your space.
5. THE FULL PICTURE
When you find a piece that you connect with, know that there's a deeper story—one that's threaded by inspiration, curation, presentation, and styling. The connection you feel is personal and unique, tying you to the artist and all the moments between.
When you collect with Estelle., you become a part of an artwork’s lifecycle. Let rare discoveries and emerging artists enrich your story.
